Weltsparen – TV Commercial
The world of finances can seam overwhelmingly complicated. So let's ask some down-to-earth but obviously well-informed people how to be clever with money. To make it more authentic, we didn't put them in an artificial studio but met them in real life settings: their home or workplace. Sounds like an expensive shoot? It isn't if you find the perfect place combining all those locations. In this case the ideal spot was a modern pop-up hotel right in the heart of Munich's city center.
Weltsparen – OOH
The TV Commercial was accompanied by a prominent out-of-home campaign sharing the same clean but expressive look. The main focus of the whole campaign was to make financial investments appear simple. So we chose an equal way for designing the posters: To-the-point-headline and a friendly face with a connoisseur eye.